Top 10 FashionTech Startups in India


FashionTech startups in India are redefining the way people shop, interact with fashion, and experience style. These innovative companies merge technology with the world of fashion to offer personalized shopping experiences, cutting-edge products, and new ways to discover trends. From e-commerce platforms leveraging AI for personalized recommendations to brands revolutionizing fabric technology, each startup plays a crucial role in shaping India’s fashion landscape.


LimeRoad is a social-commerce platform offering a vast range of fashion and lifestyle products. It enables users to create their own looks, discover trends, and shop directly from sellers. Founded in 2012, LimeRoad has grown to integrate personalization and social sharing into its shopping experience, making it a popular choice among fashion enthusiasts.

HeadquartersGurgaon, India
FoundersSuchi Mukherjee
SpecializationSocial-commerce, fashion tech

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Voonik is an AI-driven fashion marketplace that caters specifically to women’s fashion needs. It offers a personalized shopping experience by understanding user preferences and providing curated collections. Founded in 2013, Voonik has leveraged technology to connect users with relevant fashion choices, making it a go-to platform for women’s apparel and accessories.

HeadquartersBengaluru, India
FoundersSujayath Ali, Navaneetha Krishnan
SpecializationAI-driven fashion marketplace

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3.Nykaa Fashion

Nykaa Fashion, a vertical of Nykaa, focuses on offering a wide range of designer clothing, accessories, and footwear. Launched to complement Nykaa’s beauty and wellness platform, Nykaa Fashion provides a seamless shopping experience for fashion enthusiasts looking for curated fashion choices and exclusive brands.

HeadquartersMumbai, India
Parent CompanyNykaa
SpecializationDesigner fashion, accessories

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Zivame is an online lingerie platform that combines technology with lingerie shopping. It offers a wide range of intimate wear, leveraging fit-related technologies and personalization to enhance the shopping experience. Founded in 2011, Zivame has been pivotal in changing how women in India shop for lingerie, making it more convenient and empowering.

HeadquartersBengaluru, India
FounderRicha Kar
SpecializationOnline lingerie shopping

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Myntra is a leading fashion e-commerce platform offering a wide range of clothing, footwear, and accessories for men, women, and kids. Acquired by Flipkart in 2014, Myntra has continued to innovate with features like augmented reality for virtual trial rooms, thereby enhancing the online shopping experience.

HeadquartersBengaluru, India
FoundersMukesh Bansal, Ashutosh Lawania, Vineet Saxena
SpecializationFashion e-commerce

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FabAlley is a women-centric online fashion brand offering trendy clothing, footwear, and accessories. Known for its bold and contemporary designs, FabAlley targets young women seeking fashionable yet affordable choices. Since its inception in 2012, the brand has grown to cater to diverse fashion tastes with a focus on quality and style.

HeadquartersNoida, India
FoundersTanvi Malik, Shivani Poddar
SpecializationWomen’s fashion

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7.Pernia’s Pop-Up Shop

Pernia’s Pop-Up Shop is a luxury fashion and lifestyle e-commerce platform offering curated collections from renowned designers. Founded by stylist Pernia Qureshi in 2012, it has become synonymous with high-end fashion choices ranging from clothing to accessories, catering to a discerning clientele.

HeadquartersNew Delhi, India
FounderPernia Qureshi
SpecializationLuxury fashion, lifestyle

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8.Liva Fluid Fashion

Liva is a brand under Aditya Birla Group that promotes fluid fashion with natural fibers. It collaborates with fashion designers and brands to create fabrics that are soft, fluid, and comfortable, thereby enhancing the overall fashion experience. Liva fabrics are known for their breathability and drape, catering to contemporary fashion trends.

HeadquartersMumbai, India
Parent CompanyAditya Birla Group
SpecializationFashion fabrics

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Koovs is an online fashion retailer that brings global fashion trends to Indian consumers. It collaborates with international designers and brands to offer exclusive collections, making high-street fashion accessible and affordable. Founded in 2010, Koovs has established itself as a platform for fashion-forward individuals seeking trendy clothing and accessories.

HeadquartersGurugram, India
FoundersRajesh Kamra, Manish Tewari
SpecializationGlobal fashion retailer

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Wooplr is a fashion discovery and shopping platform that curates fashion products from local stores and boutiques. It allows users to discover trends and shop directly from nearby stores, integrating online and offline shopping experiences. Founded in 2012, Wooplr aims to connect consumers with unique fashion finds while supporting local businesses.

HeadquartersBengaluru, India
FoundersArjun Zacharia, Praveen Rajaretnam, Soumen Sarkar
SpecializationFashion discovery platform

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FAQs about FashionTech Startups in India:

Q1: What is FashionTech?

FashionTech refers to the intersection of fashion and technology. It encompasses startups and companies that leverage technology to innovate in areas such as online retail, personalized shopping experiences, virtual fitting rooms, wearable technology, and sustainable fashion solutions.

Q2: How are FashionTech startups changing the fashion industry in India?

FashionTech startups in India are disrupting the traditional fashion industry by introducing new ways of shopping, enhancing customer experiences through AI and virtual technologies, promoting sustainability, and democratizing access to fashion trends and products.

Q3: What are some examples of FashionTech innovations in India?

Examples include AI-driven fashion recommendations (like those offered by Voonik), virtual try-on technologies (used by Myntra), sustainable fabric innovations (like those by Liva Fluid Fashion), and social-commerce platforms (such as LimeRoad) that integrate social media with e-commerce.

Q4: How do FashionTech startups contribute to sustainability?

Many FashionTech startups in India focus on sustainability by promoting eco-friendly materials, reducing carbon footprints in manufacturing processes, and promoting second-hand or rental fashion options. This helps mitigate the environmental impact of the fashion industry.

Q5: What are the challenges faced by FashionTech startups in India?

Challenges include customer acquisition in a competitive market, managing logistics and supply chain complexities, educating consumers about new technologies, maintaining quality control in product offerings, and scaling operations efficiently.

Q6: How do FashionTech startups use AI and machine learning?

FashionTech startups utilize AI and machine learning for various purposes such as personalized recommendations based on user preferences and browsing history (like Myntra and Voonik), trend forecasting, inventory management optimization, virtual styling advice, and enhancing customer service through chatbots and virtual assistants.

Q7: What role do FashionTech startups play in promoting inclusivity and diversity?

FashionTech startups in India are increasingly focusing on promoting inclusivity and diversity by offering a wide range of sizes, styles, and designs that cater to diverse consumer demographics. They use data analytics to understand and cater to previously underserved markets, thereby promoting inclusivity in fashion choices.

Q8: How do FashionTech startups address the challenges of sustainable fashion?

FashionTech startups tackle sustainability challenges by integrating eco-friendly materials into their product lines, implementing sustainable manufacturing practices, promoting circular fashion models such as rental services or second-hand marketplaces, and educating consumers about the environmental impact of their purchasing decisions.

Q9: How do FashionTech startups collaborate with traditional fashion brands and designers? FashionTech startups collaborate with traditional brands and designers to leverage their expertise in design and craftsmanship while integrating technology to enhance customer engagement, streamline operations, and reach broader audiences through digital platforms and online marketplaces.


In conclusion, the FashionTech sector in India continues to thrive with startups pushing boundaries and transforming the fashion industry. These companies not only cater to evolving consumer preferences but also drive innovation through technology, sustainability, and creativity. As they continue to grow and expand their influence, they are set to further enrich the fashion experience for millions across India and beyond. Whether it’s through virtual trial rooms, AI-driven recommendations, or sustainable fashion practices, these startups are paving the way for a more dynamic and inclusive future in fashion.

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